What steps are you taking to improve your mobile marketing? Over 50% of Google searches are performed from a smart phone or tablet. You may not reach as many users as you would like if you don’t have a mobile marketing strategy.
There’s more to mobile marketing than simply making sure you have a responsive web design. There are a few steps that you can take to increase the effectiveness of your mobile marketing.
Improve Your Local Search Optimization
One of the first steps that you should take is to improve your local search optimization. Google tries to include geographically relevant results in search queries. When a mobile user performs a search, Google will rank results based on the physical place of the user.
You need to include your business’s phone, address, and name on your site. If you run a local business, this is especially true. Make sure you tag your geographical information if you’re using schema on your site.
Along with including geo-tags on your web pages, you should send your info to local directories. This process can be time-consuming. Take advantage of online tools that automated submission to these local directories if you want to speed up the process.
Optimize Your Page Speed
Mobile users don’t always have access to high-speed internet. This means you need a fast loading page for mobile users.
Mobile users will find another site if your site takes too long to load. According to one survey of mobile internet users, the majority of people are only willing to wait between 6 and 10 seconds for a page to load.
Use an online page speed test to find how long your page takes to load. You should take steps to increase your speed if it passes the 10-second barrier. This may mean trimming content or removing certain features.
Don’t Block Scripts or CSS
By blocking these items, you’re limiting your SEO on mobile devices and in search results. Instead of blocking elements, make sure they’re accessible and visible on all modern mobile devices.
Pay Attention to Your Analytics
As a last tip, pay attention to your analytics. Make sure that you dig down into the behavior of your visitors when you use Google Analytics and other services to watch website traffic. Look at the differences between mobile and desktop users.
Is your bounce rate on mobile devices higher than your bounce rate on desktops? Are you having trouble converting mobile users?
Whenever a strategy seems ineffective, it is important to take a fresh look at the steps that you’re taking. These aren’t the only steps that you should take to improve your mobile marketing efforts. They’re a good start.
Hopefully, you can use these tips to improve your mobile marketing strategy.