4 Tips for Getting the Most from Your Email Marketing


While there’s no question that social media, texting, and other communications platforms are more popular than email, the principles of email marketing can be applied to practically any format.

Because more people are texting and using mobile devices to communicate with each other, there are a lot of critics who say email marketing isn’t as effective as it once was.

Even if email isn’t as popular as it once was, these same strategies can help you connect with customers via Google+, Facebook, Twitter, and even mobile marketing.

Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only social media and smart phones.

Here are some universal email marketing tips that will help you build your subscription list with plenty of loyal, enthusiastic customers:

1. There’s More to Life than Opt-In Forms

You also can invite your social media contacts to join your list and invite them to recommend you to their social media contacts.

While the opt-in form is one of the best ways to capture contact information, it’s not the only way. You probably already have a loyal customer base if you already own your own business. Why not give them an incentive to give you their email address by offering special offers, discounts, or rewards?

Another option is to promote your list in forums and chat rooms, or post articles or blogs related to your niche subject and include a link back to your opt-in form in the “About the Author” box. You can grow your list very quickly if you offer your customers something they find valuable to be a part of your subscription list.

2. Keep On Testing

Or, you could change the Call to Action slightly and record which one gives you with the best responses. From that point on, you can incorporate the successful version in future emails and achieve better results.

A/B testing, also known as split testing, is when you send out two versions of the same email with one slight variation to see which one converts better. You could send the same email with two different headlines.

3. Marketing Only to People Who Want Your Products

It doesn’t do you any good to market to people who aren’t interested in your products. One way to weed out those who aren’t interested is to use a double opt-in to make certain that only people who really want to be on your list are added.

You can also send another email at some point in the future– such as in six or nine months– asking your list members to confirm that they want to continue to receive emails from you.

When you send a second email to somebody who signs up for your list to confirm their subscription, a double opt-in is. It eliminates people who don’t really want to be on your list (and it also helps avoid spam complaints later).

4. You Can’t Afford to Ignore Social Media

You can invite people on your subscription list to “Like” your Facebook Fan Page, follow you on Twitter, and add you to their Google+ Circles.

Check out our lead generation system by clicking on this link now to learn more about improving the profitability of your business.

Cross promoting your website on social media platforms like Twitter, Facebook, and Instagram increases your chances of connecting with your customers.

This gives you the opportunity to exponentially increase your potential points of contact with your prospective customers.





Be Sociable, Share!

    Leave a Comment