Entrepreneurs often make the mistake of ignoring their customers. If sales are good and they offer a quality product or service that their customers will continue to make purchases, they believe that. This isn’t always the case.
You need to focus on customer engagement if you want to build and boost sales trust with your customers.
Do you listen to what your customers are saying? Do you regularly respond to their comments? It’s time to improve the way you interact with your customers if you said no to either question.
Here are 6 simple tips that you can use for increasing customer engagement.
Pay Attention to Customer Feedback
The first tip is to start paying attention to customer feedback. Across all platforms, you should be monitoring what people are saying about your services or products. This includes comments on your blog posts and on social media.
Keep track of what your customers are saying. Make a list of the most common comments. You can use this info to develop products or services that meet the needs of your customers.
Ask Questions on Social Media
Before sending out a new post on Facebook or a new tweet on Twitter, consider phrasing your post in the form of a comment. You should turn the conversation around on your customers if you’re discussing a new product, service, or feature. Ask for their comments.
Respond to Comments on Your Blog Posts
You should always respond to comments on your blog posts. This encourages customers to continue to come back.
They’re unlikely to come back to your site if they leave a comment and never get a response. It makes it seem that you don’t regularly check or update your site.
Try to respond to comments within 24 hours. Earlier is better if possible. Your customers will greatly appreciate your effort if you can respond to the comment within one or two hours.
Learn How to Deal with Negative Comments
As you start responding to comments, you may occasionally come across a negative comment. You should always take a breath before responding to negative comments. When dealing with upset or angry customers, you should be careful.
You should first send them a direct message. Remain calm and try your best to come up with a solution that pleases the customer.
Send Follow Up Emails After Each Purchase
Instead of sending a standard confirmation email after a customer completes a purchase, you should create a template for a more informal confirmation email.
Ask your customers if they’re happy with their purchase, mention any features that you want them to pay close attention to, and offer a few tips for making better use of your product or service.
This simple change in your confirmation emails can go a long way towards improving customer engagement. They’ll feel that you actually care about their opinions.
Be More Personable with Your Messages and emails
Whether you’re responding to a comment or sending out a mass email, you should keep your correspondence personable. If you’re speaking to a friend, write your content as a conversation. Begin your emails or responses by mentioning the customer’s name if possible.
All of these steps are easy to carry out into your existing marketing strategy. Simply change the way you respond to your customers. Ask more questions, be personable, and be prompt with your responses.
Put these tips into practice starting today. Along with these easy to follow suggestions, you’ll also benefit from conversion-ready internet marketing prospects.