Are you wondering how brand building works? Or what that even means? You’ve probably heard of the ‘Rich Dad, Poor Dad’ books, guides, workbooks, charts, and audiobooks. If so, then you know all about the ‘Rich Dad, Poor Dad’ brand. If you want to have a lasting presence online, creating a recognizable brand is key. It gives all of your future products and offers instant recognition and credibility. Let’s take a look at how Robert Kiyosaki built the ‘Rich Dad’ brand.
Robert Kiyosaki knows how to build a brand.
Indeed, the investor and financial literacy guru is known best for the Rich Dad Poor Dad brand he has carefully crafted and built into a series of seminars, games, and books.
I recently chatted with him about his position in the market and the challenges of both building and protecting his brand in the get-rich-quick culture that exists today, as well as how gamification – an increasingly used tactic by leading brands – has played an important role of his success.
Q: You’ve seemingly built this empire around financial literacy. If there was one key ingredient to your success, what would it have been?
Kiyosaki: I’d say simplicity. Money and investing can be complex, confusing, and often boring subjects. I’ve pushed myself to make learning about money and investing simple and fun.
I’ve used the basic lessons and stories my rich dad taught me from age nine — to teach others what I’ve learned. And I’ve tried to make learning about money fun and challenging.
That’s why games are at the core of the Rich Dad financial education. I believe that every one of us has a gift. And I believe that mine is the ability to take the complex and make it simple.
Q: Certainly you’re not a branding expert but you’ve built a very durable brand that’s ranged from books to seminars. How have you been able to create this brand?
Kiyosaki: The Rich Dad brand is about knowledge and action and personal responsibility. We teach you how to look at everything — both sides of every idea and opinion and situation — and decide what’s right for you.
We don’t tell you what’s right or what to do. Only you know what’s right for you.
This is important. People don’t want to be told that they’re doing it wrong, or that they should be doing things ‘this way only’. People want options, they want direction. You should give that to them.
In addition, we don’t lecture you or tell you to read a book. We simplify the path to your dream and offer tools to help you along the way. We make learning about money and investing fun, experiential, entertaining and unforgettable.
What do you picture when you think of building your brand? Do you envision a multimillion dollar corporation or a smaller, more ‘guy next door’ kind of business? How do you plan on achieving your brand building dreams?