The most valuable part of your affiliate marketing business is, by far, your list. Why? Because no matter what you’re promoting, you have a ready-built, eager audience waiting to hear what you have to say and buy what you have to sell. That’s a FREE advertising source. What could be better?
This is a classic online list-building strategy that still works wonders in email-friendly niches (and things are still more email friendly than some of you might think). The goal is to drive traffic to a landing page that persuades the visitor to opt-in to your newsletter, either with effective copy or a sample of the content.
Targeted traffic should ideally come from search engine pay-per-click ads, but other advertising methods can work if they’re cost effective.
List building is all about opt-in conversion rates and the value of each subscriber over the life of the relationship.
This is where valuable content comes into play… you’re not going to get someone to give up their primary email address unless you promise and deliver valuable content in return.
And your lifelong customer value will be lower if you don’t maintain a good relationship with your list.
Here are 3 quick tips that make this affiliate marketing strategy work:
- You can’t be shy about promoting, or else you won’t make any money. But you also need a balance between solid content and affiliate offers to maintain a positive relationship. Crafting content that offers independent value but also naturally leads to a product recommendation is one smart way to do it.
- You’ll do better with Google Adwords by having a high quality score for your landing page. The best way to do that is to host the page on a domain with plenty of content and a decent amount of inbound links. So consider marrying this tactic with a blogging strategy that provides the content links you send to the list.
- Beyond opt-in conversion rates, your main concern is recouping advertising expenses as soon as possible. One way to do that (and also make immediate profit) is to send the new subscriber to a highly-relevant affiliate offer as soon as they opt-in.
– via Copyblogger
If you do want to build your list while you’re offering affiliate products, the best possible way is by using a squeeze page. Why does a squeeze page beat just having a form on your site? This breakdown will explain the phsycology behind why using a squeeze page matters.
Let me explain what I mean by that.
Think about your visitor’s experience for a moment, in the context of what they are being asked to do.
Let’s assume for the sake of discussion that you get 100 people who click your link.
And let’s pretend 50 of those people go to a website that is trying to sell something, which means asking them to give you their money. You know, the good old video and “add to cart” button routine. Or a long form sales letter.
Now let’s pretend the other 50 go to a website where something of value is being given away for free and all they have to do is enter their email address to get the thing of value.
Which of those two groups do you think you’ll have the best success with?
I believe it’s the second one.
A person will find it much easier to give you their email address than to give you their cash.
That’s what “lower barrier to entry” means.
And after you are past that initial barrier to entry, it’s like you’ve “broken the ice” with them and they feel more comfortable doing business with you.
– via CharliePage.com
Do you have a squeeze page in place to capture and capitalize on your traffic? What affiliate offers have worked best for you?