Connecting with Mobile Customers

When your online marketing business has a mobile-optimized website, you can interact with the fastest growing segment of consumers in the marketplace today: People using mobile devices.

If you owned a brick and mortar business, would you stand at your business’s front door and tell 1 out of 8 customers that they can’t come inside?

Or, if they do come in, they are going to have to wait longer than other customers, not be able to see everything you have to offer, and that they may not be able to pay for anything even if they want to buy it?

If yours is among the 81 % of businesses that don’t have a mobile optimized website, that could be exactly what you are doing.

The Expectations of Today’s Consumers

The lightning fast speed of today’s Internet is at least partly responsible for consumers today having microscopically short attention spans. 74 % told the website Gomez they will abandon a website if it takes longer than 5 seconds to load on their mobile device.

If an online transaction on their mobile device takes longer than 30 seconds they will walk away from the deal altogether, and 38 % of consumers told Google that.

Mobility and the Customer Service Experience

Those who do walk away aren’t likely to return: 35 % of consumers told Gomez the probably wouldn’t give a website more than one more chance if they have a bad experience trying to reach it.

And 52 % said a bad mobile experience makes them “much less likely” to engage with that business again, according to Google.

Letting Your Competitors Win

Who’s the winner if your customers can’t easily access your business using their mobile devices? Your competitors.

Among customers who were turned away from a website unfriendly to mobile devices, 61 % said they would likely visit a competing site, according to marketing analyst Karim Temsamani.

Do you want more than 6 out of 10 or your customers going to your competitors simply because they offer something you don’t?

Getting Started with a Mobile Website

If you want to place your business to be competitive in 21st Century online marketing, going mobile is your best option. Mobile devices are only going to get faster, cheaper and more popular, so the percentage of your future and current customers using smart phones, tablets and other search for products and services in only going keep growing.

By launching your mobile optimized website now, you can get the jump on your competitors, many of whom are slow to respond to the mobile sea change the online marketplace is currently experiencing.

Positioning Your Business for the Future

In a Web.com survey of 500 small business owners, only 26 % of them said they invested any money at all in optimizing their website for mobile devices. And a survey of restaurant owners conducted by Restaurant Sciences revealed that 95 % of independent restaurants do not even have mobile-friendly sites.

That’s good news for you if you create a mobile site for your Internet marketing business today because it means you can capture the loyalty of those disappointed consumers who are abandoning the mobile-unfriendly web pages of your competitors.

And your decision to take your website mobile won’t take long to pay off. According to Web.com, 84 % of all businesses that invested in mobile websites showed an increase in traffic to their web pages almost immediately.

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