Press releases are one of the most easy and effective to use options for increasing exposure when it comes to internet marketing. They help you attract attention and drive traffic to your site. Not only do they help you drive traffic, the traffic you get is quality sales leads.
As beneficial as a press release may be, they are only effective when you take the time to create high-quality content. A press release needs to be informative, compelling, and engaging. Here are a few suggestions if you need help creating a press release to gain sales leads.
Create a Compelling Headline
Before you start writing copy for your press release, you should focus on the headline. It may help if you spend a few minutes reading other headlines on a press release website.
The attention span of the average person is about 8 seconds. If it takes longer than 8 seconds to read and comprehend your headline– then it is too long.
Get to the Point Quickly
Your opening paragraph should give a concise and clear summary of what the press release is about. In as few words as possible, cover the key topics that will get presented in the rest of the release.
Write an Engaging Story
It may help if you write a list of the key benefits of your new product or service. Write 2 to 3 sentences for each benefit and use the benefit as a sub-headline.
Don’t Go Overboard with Content
Between 600 and 800 words is a good size for a press release. Readers will get bored and won’t get to the end of the press release– where your vital links will be placed.
Include Links in Your Press Release
At the end of your press release, you should include links for readers that want to find more information. Include a direct link to the landing page for the product or service that you are announcing.
In addition to a direct link to your product or service, you should try to include at least a couple of other links to relevant content. Include a couple of links that give readers with extra info from a trusted source. This could include information from Wikipedia or an industry-leading website.
Proofread Your Content
This last suggestion actually applies to any content that you release. Once you’ve finished writing, you should be proofread it.
These tips will help you create compelling copy that can increase conversions and help you gain sales leads. A press release is a powerful tool to use.