Simple Solutions for Boosting Your Email Subscriber List
Email marketing is the most cost-effective way to promote your business. You’ll need to build your own subscriber list to maximise the benefits you receive from email marketing.
When you’re first starting out, generating your own subscriber list isn’t always easy. You may find it difficult to get subscribers and keep them. Here are some simple solutions for boosting your email subscriber list in the shortest amount of time.
Include Opt-In Forms On Every Page
Every page of your website should contain an opt-in form of your email list. If using a website layout with a sidebar, place the form on your sidebar.
Include a Pop-Up Opt-In Form
In addition to placing an opt-in form on your web pages, you should consider using a pop-up display to ask visitors to subscribe. You find plugins or simple scripts for adding pop-ups. They are easy and quick to set up.
While some may find pop-ups annoying, they really do work. The truth is that pop-ups can dramatically increase your subscriber rate.
Keep Your Opt-In Form Simple
Only ask for their first name and email address. If you ‘d like, you could just ask for their email address– making it even quicker to fill out the form.
Create Supplemental Content
Another solution for boosting your email list is to create supplemental content. Take your most popular blog posts and create more in-depth articles.
Create a call to action at the bottom of the relevant blog post for readers to subscribe to your email list to receive more information. They’ll receive your free in-depth PDF once they sign up to your email list.
Include Social Proof of Your Brand Presence
Include social proof that your business is gaining popularity. You don’t need to wait until you have thousands of subscribers.
Total the number of users that have subscribed to your email list with your total social media followers. Display this total on your website under your opt-in form.
Make Sure Your Email Marketing Campaign is Effective
While these steps will help you build your subscriber list, you’ll also need to make sure you’re using an effective email marketing campaign. Once you gain subscribers, you need to keep them.
By having an effective email marketing campaign, you can expect to hold on to your subscriber base, while gaining new subscribers. Don’t forget to take advantage of A/B split testing to increase click-through rates and open rates.
Building an email list is an integral part of promoting a business. Email marketing also provides the best ROI compared to other marketing channels.