Social media giveaways offer a great opportunity for attracting new customers. For a minimal amount of money, you can promote your products and increase your brand recognition.
The process is simple. Anyone can create a giveaway. Look over the following tips if you’re interested in creating your own giveaway to attract new customers.
Decide on Your Goal for Creating a Giveaway
What is your reason for creating a giveaway? Think of the reason for the giveaway, as this will help you choose a prize.
Choose a Prize for Your Giveaway
Next, choose a prize for your giveaway. Discounts are great for building an email list, but not for a giveaway where you’re trying to attract new customers.
Examples include a sample product or service. This could be something that relates to your primary products or services. You could offer several months of your service for free if you offer services.
You could choose something simple if you’re at a complete loss. This could include a Visa gift card, a cheap tablet, or a gadget. The bottom line is that it needs to be something that people actually want.
Set a Start and End Date for Your Giveaway
When to start your giveaway and when you want it to end, you’ll also need to decide. You could tie this into the release of a new product or service.
You could have the end of the giveaway coincide with the release date of your new item. Create your giveaway around this release. Discuss your new product or service in your marketing material for your giveaway.
Create Your Giveaway with Help from a Website
After choosing a prize and a goal, you can create your giveaway. There are many sites available that allow you to easily setup your own giveaway. They work in conjunction with your social media accounts or website.
With some of these sites, such as Raffle-copter, you can even add a plugin to your website. They’ll offer you multiple options for accepting entries.
Keep Track of Your Existing Statistics
Before you actually start your giveaway, you should write your benchmarks. These are statistics that will hopefully change after you start your giveaway.
Some of the areas to focus on includes the number of likes you have on Facebook, the number of followers you have on Twitter, and any stats related to your website traffic.
Send an Email Out to Your Subscribers
Let them know about your giveaway. Some of your subscribers may end up sharing details of your giveaway on social media, helping to spread the word.
Promote Your Giveaway Through Social Media
Once your giveaway gets started, promote it as much as possible through social media. Encourage people to let others know about the giveaway. You want a large number of people to find your giveaway.
That covers the basics of creating a social media giveaway. It’s not a complicated process, but it will need some planning.
Start preparing your next social media giveaway if you need to attract new customers. Come up with a suitable prize and begin promoting your giveaway.