Building back links is a fundamental part of good SEO practices. Gaining high-ranking back links can help increase organic website traffic, allowing you to maximize the effectiveness of your marketing efforts.
There are many different strategies that you can use to build back links. One of the most effective solutions is to look at your competition. Find out what methods they are using to gain back links.
Here are some simple tips that you can use to research your competitors and their methods for link building.
There are four steps to researching the link building strategies of your competition:
Make a list of your top competitors
Use tools to find their back links
Analyze their back links
Make a List of Your Top Competitors
You’ll need to make a list of your top competition. If you don’t know who your competition is, then you have some work to do.
In the next step, you’ll use tools to find their back links. To do this, you’ll need to find out how much traffic they receive.
Begin compiling a list of your top competitors. Focus on 4 to 6 of your top competitors.
Use Tools to Find Their Backlinks
The next step is to find the back links to the websites of your competition. There are many tools that will explore back links of other websites. This includes:
Open Site Explorer
Choose one of these tools and enter the domain of one of your competitors into the web-based program. Look at their external back links and the total number of unique domains linking to the site.
Download a CSV file or make your own list of the back links with the greatest authority. Pay attention to the anchor text that they’re using to link to these sites. Focus on the anchor text that is relevant to your industry.
Analyze Their Backlinks
Find out if your competitors have any linking domains in common. Make a separate list of all the linking domains that your competitors have in common.
Take your list of common domains and research them. Use a Page Rank checker to find out the authority of the backlink. You can also find this information from the tools listed above.
You want to find the domains with the highest Page Rank. Next, visit the linking URLs. If there is an opportunity for you to gain a backlink, find out why these sites are linking to your competitors to determine.
As you start visiting these sites and following the URLs to the linking domains, you’ll begin to learn more about your competition and how they build back links.
You should start guest blogging if they rely on guest blogging. You should focus on your social media marketing campaign if they rely heavily on social media links.
The goal of analyzing your competition is to gain a sense of which techniques they use to build back links. The easiest way to get ahead is to find what already works for someone else and adopt a similar approach if you want to succeed.
Start building links more efficiently. Implement these suggestions into your SEO strategy.