Blogging has become one of the most popular ways for people to share ideas, engage in dialogue, and interact with others who share a common interest. They usually are short essays published online according to a regular schedule, such as weekly or daily, revolving around a particular subject, such as food, sports, raising children or any other topic.
Currently, there are an estimated 450 million blogs being published on the internet. Blogs are free to create on blog hosting sites such as WordPress and Blogger, most of which also give easy-to-use free tools and pre-made “themes” to make your blog look professional.
Blogs can include photos, videos, audio recordings, slide shows and many other forms of rich text. Bloggers sometimes make their blogs more entertaining and interactive by including contests and polls, and by encouraging their readers to leave comments and interact with them online.
Free and Effective Way to Connect with Passion Markets
Because it’s an easy way to attract people who already are interested in your topic niche, creating your own blog can be an effective way to promote your webpage. By providing them with valuable information and rich content in your blog, you can build a relationship with your readers, ultimately directing them back to your website.
Plus, blogging is fun and interesting and you can quickly become immersed in a community of people who are knowledgeable and friendly about your niche subject.
Podcasting – Growing Power of Audio
Podcasting is a form of digital media consisting of a series of audio or video files usually all devoted to a certain topic. They can be created free using the audio and video tools that are included with newer computers, laptops, tablets and even smartphones and can be distributed for free on iTunes, YouTube and other free distribution networks.
You can also send your podcast to a list of subscribers or post links to your podcasts on your web page or blog.
Like blogs, podcasts are an effective way to target people who share your passion for your niche subject, and can therefore be a great way to promote your website. Some podcasts feature elaborate production– including professional quality editing, musical scores and other production values– most are simply people talking into a microphone or video camera about a topic that interests them.
Unlike blogs, podcasts give you the opportunity to speak directly to your viewers or listeners. This can make it easier to engage them emotionally and show your personality, which can be an effective way of branding your website. Podcasts usually are played back later by users on iPods or portable viewing devices.
During the early years of the internet, audio podcasts were the podcasting method of choice, but now with the near universality of video playback capabilities, video podcasts are becoming more popular.
Join Online Communities – Join the Party
Creating a reputation for your online business is no different from building a brand for a brick and mortar business. As the business owner, you need to get out into your community and meet people. Look for organizations that are relevant to your business’ niche and become involved in their online communities.
Introduce yourself to as many people as necessary and be ready to “sell” your website to them in a few short sentences. One of the best ways to make friends online– or in the real world, for that matter– is to offer to help the other person, instead of asking for something all the time.
If you offer to write a testimonial for their website, such as, or to offer a free sample of some of your products, they probably will be open to the idea of helping you in return.
Be Nice, Get Paid
Because you never know who is going to be a potential customer, it’s also important to always be helpful and friendly to everybody that you meet online. The only point of contact people will have with you will be your online persona, so make sure you are consistently outgoing and always offer to help people in whatever way you can.
Find out what you need to do to get into positions of leadership once you join online communities. Not only will this help build your reputation and add to your resume, but it will put you in a place to make policy decisions that can be beneficial to your website and business in the future.