Making Genuine, Long-Lasting Connections with Your Customers: A Primer
One of the hardest parts of running your own online marketing business is making genuine connections with your customers. Once you can build trust, you can develop a list of loyal customers who will buy from you again and again.
You can outsource your list building by hiring an inexpensive telemarketing service or by hiring a virtual assistant at one of the freelance hiring websites, such as Guru, elance or odesk.
Here you can find lots of skilled, talented people who are willing to do the grunt work of finding leads for you organically for very little money. The best part is you can set a budget for the job you want done and then let prospective contractors bid on the job.
You can simply hire the person, give them the parameters of the job you want done, set a deadline and let them go to work. Usually, the freelance hiring site will take care of all the administrative tasks for you, like supervising their work and making sure you get what you paid for.
Where to Buy Leads Safely
Just about the only safe places to buy lists from are reputable solo ad providers if you are going to buy leads.
Buying solo ads is the best way to get around the risks associated with buying lists. That’s because when you buy a list from solo ad provider, you already know that the people on that list want to hear about the types of offer you are promoting.
They already know the provider and have agreed to receive their emails, so they aren’t going to mark your emails as spam, likely. They also probably aren’t going to drop your email out of hand.
Benefits of Ad Swaps
Ad swaps are another legitimate way to carry out the same goal that you are attempting to meet with buying lists … namely, getting your sales message in front of an entirely new group of prospective customers who are open to the types of products you are promoting.
Except with solo ad and ad swaps you don’t have to worry about the dark downside that comes with buying lists.
Think about it. Let’s say you have purchased products from an Internet marketer in the past and look forward to receiving emails from that person because they consistently offer you things you can use … either free information you can use or offers that of interest to you.
That marketer sells a solo ad to another marketer, so you get an email from them that says, “Hey, check out this internet marketer. They have great products and offers and I highly recommend them.”
The email comes with a link to your squeeze page or an opt-in box right there on the email. Either way, you probably are going to opt-in to that marketer and be open to receiving emails from them. You probably are going to pay attention to their offer and, hopefully, act on it and get something of value.
Contrast that with getting an email from that very same marketer who has purchased our email address from a list clearinghouse. It could be exactly the same offer that you received via the solo ad route … same subject line, same text, same everything.
In all likelihood you are going to drop that message without reading it simply because it was unsolicited.
Getting People to Trust You
Because there’s just too much risk with computer viruses and other malware these days to open emails from people you don’t know, people aren’t going to open your unsolicited emails. The last thing anybody wants is for their hard drive to crash.
Instead of buying lists from companies you don’t know, the better option is to buy solo ads from people you trust and who can put you in touch directly with the types of customers who already are going to be open to buying the types of products you are promoting.