Simple Formula for Online Marketing Success


The Simple Formula for Online Marketing Success

When it comes to running your own online business, the formula for success is surprisingly simple:

1. Find a popular product that people want
2. Create the structure that allows people to find the products you promote
3. Turn on your sales engine and count your money

While it may sound easy, executing such a strategy profitably is much more complicated. If it were easy everybody would be an Internet millionaire!

Finding the Right Products

The key to finding a popular product that people will want is identifying evergreen products. These are products that never go out of demand regardless of how the economy is doing or how many people have already bought them.

These include products that either offer solutions that can never truly be solved or that feed a customer base that is continually filling up with new customers. Examples include dog obedience, weight loss, and get rich quick products.

Internet Search Tools

It’s time to look for info-products that have the highest amount of prospective customers once you have identified an evergreen niche that you will be comfortable working in. To do this, we are going to use the free search tools provided by the Internet.

The first stop should be the Google Product Search (http://www.google.com/prdhp/). This free site tells you what products within your chosen niche are hot now. In other words, it tells you the niche info-products that have the greatest number of prospective customers.

The Amazon Bestsellers page (http://www.Amazon.com/bestsellers/) is another great place to find niche products with high demand. Plus, you can enroll in the Amazon Associate’s program and promote many of the products offered on the site as affiliate products on your web pages. Every time somebody clicks through from your page to Amazon and buys that product, you make a sales commission.

Other places to look for hot products within your niche are the Alexa Internet “What’s Hot” page (http://www.alexa.com/whatshot/) and eBay Pulse (http://pulse.ebay.com/).

Niche Statistics for Info-products

While Google Product Search and Amazon Bestsellers will tell you what info-products consumers are looking for, that only gives you half the information you need to make your decision about what info-products to promote. The next step is to compile statistical data so that you can make an informed decision.

Researching Niche Statistics Online

You can find statistics on each info-products within a niche by using the free Google Keyword Tool (https://adwords.google.com/). Start by entering some generic “product niche” terms, such as “dog obedience training”. You will then get an idea of the sort of items and terms people are searching for in that particular niche.

Sources for Niche Data

One of the best places to find statistical data on your niche to find its popularity is Google Trends (http://www.google.com/trends/).

It will show you whether a particular niche is seasonal or whether it is an evergreen niche that has more staying power.

Using the free Google Trends tool, we can see such as that “dog obedience training” is an evergreen niche, while searches for “rose bouquet” tends to peak around Valentine’s Day.

Determining Maximum Value

After you have identified evergreen niches that have lots of potential customers, it’s time to find each info-products within those niches that prospective customers are anxious to buy.

To do this, we must visit websites where we can browse affiliate info-products. Some of the most popular include:

– Commission Junction (http://www.cj.com/) for digital info-products
– Market Health (http://www.markethealth.com/) for health info-products
– Clickbank (http://www.clickbank.com/index.html) for digital info-products
– Amazon Associates (https://affiliate-program.amazon.com/).

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