So what are these 7 Dirty Words of Internet Marketing:
These are: “buy’, “earn”, “learn”, “scam”, “spam”, “Ponzi” and “work”.
George Carlin– may he rest in peace– talked about 7 words you can’t say on TV. Well, this article is going to tackle the 7 dirty words of Internet marketing. You want to disassociate yourself from these as much as you can, if you know what is good for you.
You NEVER want to tell people to BUY your book or whatever the heck it is you’re selling. Buying means you’re spending money on it, and people do NOT want to spend money … on ANYTHING. You want to stay away from this word at all costs. Try something like “claim” or “immediately download.” This will make them think they’re getting it for nothing.
You NEVER want to tell people that they can EARN money online. Earning makes is sound like there is work involved. You want to use words like “passively acquire an income” or something like that.
You NEVER want to tell somebody that they’re going to LEARN something. Nobody wants to learn. They want the info to magically appear in their head as if by some genie.
When talking about their own site, “scam” is something only a dope would use. They think of something illegal when people think of a scam.
And the truth is, almost all scams ARE illegal. This is such a dirty word, you only want to use it when talking about somebody ELSE’S site. Just make sure you can prove it, unless you want to end up with a lawsuit on your hands.
We have more regulations than we know what to do with … all of which only make marketing that much more of a pain in the asss.. because of spam. “Spam” is something a lot of marketers just don’t get. Spammers have made Internet marketers’ lives a living hell on Earth.
The last thing you want is to be associated with one of these schemes. There is only one word dirtier than “Ponzi”, they are still around and still getting shut down every single day.
It’s the one thing that nobody wants to do. Nobody wants to work. They just want to sit back, push a button, and watch the money fall from the sky.
Okay, the above was a little fun for a change of pace. There is a lot of truth in what I’ve said. If you want to be a successful Internet marketer to avoid these 7 dirty words, remember it.