Whenever one read an article, what interest them is the story within the text. Even books are written in story form. Read what Dan Kennedy’s student has to say.
#1 New York Times Bestselling Book Confirms What Dan Kennedy Has Said All Along … And it’s what Dan Kennedy has said for years: Stories sell. … is the co-owner of the NBA’s Golden State Warriors, a longtime professor at UCLA, speaker at numerous business forums across the U.S., and has even invested in other businesses set out to PROVE that stories are powerful calls to action for any business. … Here are some key points I picked up from reading his book:.