4 Compelling Reasons Why You Should Happily Pay for Leads
A lot of online marketers have a hard time with the idea of buying leads. They think: You are never supposed to buy email lists because the people on that list don’t know you– you don’t know they are open to what you are selling– they may mark you as spam and get you banned from email services, and so on.
All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. I don’t think you should dismiss buying leads altogether because there is a right way and wrong way to go about it. Because there are risks, you just have to be very careful about how you go ahead.
When It’s Okay to Pay to Play
If there is a high chance that they are going to convert, you should only buy leads. Because that’s going to be low-converting, what you don’t want is a list of people who you essentially are going to be cold-calling via email.
Obviously, the best leads– and the ideal way to reach people … is to focus primarily on customers who have interacted with you at some point or another– either through your squeeze page or your sales page or your YouTube videos or on social media or what have you.
Those people have already opted-in, so they have in effect given you an implicit permission to contact them. As a result, they are going to be far more likely to open you email and, more importantly, to act on your call to action.
This is a very important point because if people haven’t opted-in to receive your emails, it can be very dangerous for you.
Avoid Buying These Leads
Now, you see a lot of companies out there that will sell you thousands of email addresses for 99 dollars and the like. If these are a good option, you may be wondering.
My advice is to go ahead with caution. If you have done business with the company in the past or the company has been recommended to you by somebody that you trust, then it may be a good idea to consider buying a list from them and trying them out.
Beware of making large-scale purchases from companies that you aren’t familiar with because … as I’m sure you already know … there are a lot of scammers out there on the Web who would be happy to take your money and sell you a list that is filled with either dead addresses or emails they have scraped from other places that aren’t going to do you a lot of good.
Making It Worth the Money
Buying lists can be a big cost, so what you have to consider is the value that you are getting for your money. It can be a financial burden and there also are other risks involved.
You can seriously harm your reputation if you buy the wrong list because when you buy a list and contact people who never heard of you before, they can send it to their spam folder.
It sends a notification to the email service provider. Whenever they do this, and it happens often enough, it can lower your sender score, which can affect your domain’s ability to send emails through that email service in the future even if they are legitimate emails to people who have asked you to contact them.
If you are marked as spam often enough, every time you send out an email from your website, it may be automatically diverted to the recipient’s spam folder, so they are never going to see it. And that’s a total waste of time and money.
Alternatively, you can invest in “10,000 leads in 100 days.”