Writing Persuasive Content That Sell

8737941044_3cf3d01dbc_oReaders like problem-solving content as they consider that as the best type of content available online. When you solve a common problem within your niche, it’s a quick way to build traffic and loyalty from your readers. With so much content available online, it can be difficult finding the right type of content quickly, but providing an “in-depth” solution to your readers is a great way to build the initial traction.

Be careful not to over-do it on selling. It is good to explicitly promote your product in your web copy, but readers will be very suspicious if your product descriptions are a cacophonous mush of calls to action and exclamation points. Genuine, informative content comes off as much more authentic (and will probably benefit your SEO). Again, you want to establish credibility and trust: if all of your content consists in wild claims and hand-waving about your product, people will be much less likely to trust your word.

Have you ever heard of that psychological principle called the Bystander Effect? It attempts to explain why criminal acts are far more likely to be reported when there are very few bystanders, as opposed to when there are dozens of bystanders. One of the main reasons for the Bystander Effect is that if people don’t see others reacting, they aren’t even aware that they are witnessing an emergency! The upshot is: a person’s perception is highly influenced by the actions of others in the community.

This is a really great lesson to apply to your copy: If you can provide proof that people in the community find value in your product, new customers will automatically assume that they should find value in it too.

How to Write Persuasive Copy that Sells

Persuasion is something everyone considers when writing about their business.  You can apply persuasive copywriting tactics when creating high-CTR emails, writing compelling product descriptions, and generating trust around your brand. Here are 7 ways you can boost the persuasiveness of your copy in order to seal the deal on sales.

1.  Write like you talk.

Convincing is about connecting and people will connect with you if your tone is natural for a human. It is difficult for people to connect with cold-hearted personality-depleted text or corporate jargon.  So humanise your text in order to create the element of trust that is usually necessary to get people to buy from you.  If you want to convince your reader that your product or service is worth it, it is usually best to use a conversational tone that makes your reader feel like he/she knows you personally.

How to Write Persuasive Copy that Sells – Day One Media

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You can apply persuasive copywriting tactics when creating high-CTR emails, writing compelling product descriptions, and generating trust around your brand. Here are 7 ways you can boost the … Be careful not to over-do it on selling. It is good to explicitly promote your … Again, you want to establish credibility and trust: if all of your content consists in wild claims and hand-waving about your product, people will be much less likely to trust your word. 3. Use analogies.

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