Archive for October 2016

Which Social Media Platforms Should You Use for Online Marketing?

Which Social Media Platforms Should You Use for Online Marketing?

Facebook remains the king of social media platforms. There are over 1.5 billion active users on Facebook It’s not the only social networking site out there. LinkedIn is still going strong and was recently purchased by Microsoft. Twitter, Pinterest, Tumblr, Instagram, Reddit, and Google Plus are also attracting millions. Which of these social media sites…

Read More

6 Tips for Writing a Call to Action That Converts

Writing a Call to Action That Converts

Content is the foundation that you use for online marketing. While quality content is essential, a well-written blog post or email is less likely to convert if you have a poorly worded call to action. A call to action needs to grab the reader’s attention. It spurs them to take action. You should take a…

Read More

How to Research Your Competitions Link Building Methods

How to Research Your Competitions Link Building Methods

Building back links is a fundamental part of good SEO practices. Gaining high-ranking back links can help increase organic website traffic, allowing you to maximize the effectiveness of your marketing efforts. There are many different strategies that you can use to build back links. One of the most effective solutions is to look at your…

Read More

Writing Guest Blog Posts to Build Authority Backlinks

Writing Guest Blog Posts to Build Authority Backlinks

  Backlinks are necessary for improving your SEO. It is not always easy getting these links– especially backlinks of authority. One technique that has been incredibly effective at helping sites earn quality backlinks is guest blogging. Guest blogging simply refers to writing informative articles for other blogs. The blogs that you target will be relevant…

Read More

Improving Your Email Marketing Strategy with AB Split Testing

Improving Your Email Marketing Strategy with AB Split Testing

Do you want to improve your email marketing campaign? Start using A/B split testing if you’re not happy with the results that you’re getting. With A/B split testing, you can test two different versions of the same email and decide which version receives the highest conversion rates. Compare different calls to action, headers, subject lines,…

Read More

How to Market Your eBook to Boost Web Traffic

How to Market Your eBook to Boost Web Traffic

You’ve written an eBook and are excited about the prospects of boosting your website traffic and sales. What do you do when no one seems to be interested in purchasing your eBook? You need to make sure you’re doing everything you can to properly market your new eBook You don’t want your hard work to…

Read More

Exploring The Most Cost Effective Online Marketing Channels

Exploring The Most Cost Effective Online Marketing Channels

What are the best online marketing channels? There are certain channels that tend to be more cost-effective and offer higher conversion rates. Explore the most cost effective online marketing channels if you are looking for a way to stretch your online marketing budget. Here’s a quick overview of the online marketing channels that’ll be covered:…

Read More

Everything You Need to Know About Optimal Keyword Density

Everything You Need to Know About Optimal Keyword Density

Keyword density is a hot topic in the SEO world. Over the past decade, search engines have claimed to place less value in keyword density. Instead, they focus more on page authority, back links, and other metrics. This doesn’t mean that you should ignore keyword density. The proper use of keywords is still an essential…

Read More